WHY VIDEOS GO VIRAL
Kevin Allocca - YouTube Trends Manager
Allocca's job is to watch videos. But he doesn't just watch them for pleasure. He pays attention to the videos that are becoming very popular, or "going viral." In 2014, YouTube had more than 1 billion users a month. Those users uploaded dozens of hours of video every minute. Only a small percentage of these videos actually become Internet sensations. It's hard to predict which videos will go viral, but Allccoa has interesting ideas about why some videos are more popular than others.
Write a short answer to the following questions
1. What does Kevin Allccoa do in his job?
2. How many users visited YouTube every month in 2014?
3. Is it easy to predict which videos will go viral? Why?
4. What ideas do you think Allccoa has?
Kevin Allocca - YouTube Trends Manager
Allocca's job is to watch videos. But he doesn't just watch them for pleasure. He pays attention to the videos that are becoming very popular, or "going viral." In 2014, YouTube had more than 1 billion users a month. Those users uploaded dozens of hours of video every minute. Only a small percentage of these videos actually become Internet sensations. It's hard to predict which videos will go viral, but Allccoa has interesting ideas about why some videos are more popular than others.
Write a short answer to the following questions
1. What does Kevin Allccoa do in his job?
2. How many users visited YouTube every month in 2014?
3. Is it easy to predict which videos will go viral? Why?
4. What ideas do you think Allccoa has?
Project
A. You are going to research a video that went viral.
1. Work with a partner. Choose a video that you know that went viral. Or use one of the videos below.
2. Watch the videos and ask yourself these questions
3. Make a list of ways that people could 'participate' with this video. Think about Kevin Allocca's ideas from his TED Talk.
B. Present your video to your class. Explain why you think it went viral.
C. As a class, discuss which video you would share with your friends.
Find out what videos are trending now at youtube-trends.blogspot.com. Share what you have learned with the class.
A. You are going to research a video that went viral.
1. Work with a partner. Choose a video that you know that went viral. Or use one of the videos below.
- David Blaine - How I held my breath for 17 minutes
- 7 Billion (video.nationalgeographic.com)
- Eric Whitacre - A virtual choir
2. Watch the videos and ask yourself these questions
- What is unexpected about the video?
- Why do you think the video went viral?
3. Make a list of ways that people could 'participate' with this video. Think about Kevin Allocca's ideas from his TED Talk.
B. Present your video to your class. Explain why you think it went viral.
C. As a class, discuss which video you would share with your friends.
Find out what videos are trending now at youtube-trends.blogspot.com. Share what you have learned with the class.